Lunch money Debuts monetization platform for developers of mobile game App

Leena Rao is currently working as a writer for TechCrunch. She recently finished graduate school Medill School of journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007 she helped lead Congresswoman Carloyn Maloney advocacy and community relations in New York. She graduated from Columbia University in 2003, where it was ... ? Read More

Exploding space in mobile gaming, and everyone from Zynga for small developers flocking to the iOS, Android and other smartphone platforms to take advantage of the growth of mobile gaming. Today, the new company, lunch money, throws his hat in the ring with a set of monetization and distribution tools for developers of mobile games. In combination with lunch money debut run starts iOS game break, to showcase the platform.

Like OpenFeint, lunch money game SDK offers developers to join in the games. Platform of the original proposal (as showcased in the niche) include token system and social leaders. Social banner is not recreating the social graph, but instead uses graphics users through Facebook, Twitter and Gaming Center. Simply rating points in your friends.

Token system is designed to simulate real world arcade where you pay to play games. Games free download and you will be gifted the bullets, but when you run out of tokens, you need to buy additional tokens to play games. In addition to being able to buy tokens there are many free methods to get tokens as invite friends or check the advertising space.

Break includes all these features and is random skills through games where there is a bully and the goal is to try to hit the fraudsters in the head with the ball as many times as you can in the row. Co-founder Ari world tells us that you will also be able to take your money and tokens from one lunch money game to another. Y start planning to open a public SDK iOS within the next few months and also considering the switch to Android.

This is not the first launch of the world and its co-founder Amos Elliston. The world was President and co-founder of the graphical ad platform, GumGum and Elliston was CTO and co-founder of Geni and corporate social networking to complain.

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IOS W3i launches new service for game developers

Monetization and distribution network for app developers, W3i, today announces a programme specifically for iOS developer of the game. New service currently in beta, simply called "platform games", the company said. Its objective will be to meet the challenges faced by developers of games, such as Server installation, maintenance, security, showcases and analytics.

The idea for the service has a number of interviews with the developers of mobile games by W3i in recent weeks. The most common headaches, especially for small or hobbyist developers engaged in installation of the infrastructure necessary to support their applications, the company found. Most developers most likely will focus on the actual game is not a server, setting up and maintenance.

In addition the new service will also help freemium developers create and maintain virtual goods store, which is easily reused across multiple games. Analysis Services also includes detailed breakdown of income by elements of the store, which is a function that does not currently offer several competing analysis services.

W3i now invites interested developers to sign up for the beta service and providing feedback. In exchange for service testing, these developers will get access at no charge. There will be a limited number of spots available in the beta period. No information about the date and price of the official launch was announced at this time.

You can learn more about the new program here.

W3i increases revenue, distribution and engagement for the consumer desktop applications, browser add-ons and applications for mobile devices. On the side of the desktop application app publishers get paid for to recommend appropriate applications.

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Social learning game developers Airey Labs raises $ 1. 5 m from Google Ventures, others

Robin Wauters is currently staff writer for TechCrunch and lead editor of Virtualization.com. In addition to its activities, professional blogging, he is an entrepreneur, the organizer of the event, from time to time the Council consultant and an angel investor, but the most important champion of the full launch. He lives and works in Belgium, a small country in Europe. He can often be found work from their home or ... ? Read More

Airey Labs, mobile, Tablet and started building browser games with educational twist to young children, has landed $ 1.5 million in seed funding from Google Ventures, Foundation of wealth and the founder of Playdom, Rick Thompson.

Airey Labs said that he wants his social games to come with a genuine educational value that will be approved by parents.

The company is part of the StartX command (formerly known as SSE Labs), Stanford student Startup Accelerator.

The launch was founded in the year 2011 genius named Andrew Hsu.

Check this guy's summary:

Hsu, who began the study of molecular biology at the University of Washington (Uw) laboratory at the age of 10, won the Grand Prize in the Washington State Science and engineering fair in 11, matriculated in SS 12 and finished with three degrees of Bachelors of science in the age of 16 years. At the age of 19 years he was a 4 year old candidate in Neurobiology at Stanford University, when he left in early 2011 to continue his dream run. He was recently named a member of the Thiel 20-20.

He is also the author of several books and once a competitive swimmer.

Airey Labs is a new generation of social learning games for children. We build iOS games on your mobile phone and tablet, social games for your browser and casual massively.

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